Every service we offer is built around one outcome — revenue.
Here’s exactly how we get you there.
WHAT WE DO
Our Strategic Services
End-to-end marketing solutions tailored to your business goals.
1. Business Growth
- Market research & category analysis
- Competitor landscape mapping
- Identifying the right marketing channels for the business
- Revenue goal setting & marketing budget planning
- Customer segmentation & audience definition
- Positioning strategy — where the brand sits in the market
2. Performance Marketing
- Platform selection & campaign strategy (Meta, Google, LinkedIn, Amazon, Myntra)
- Audience research, segmentation & targeting
- Ad copywriting & creative direction
- Campaign setup, launch & day-to-day management
- A/B testing of creatives, audiences & placements
- Retargeting setup & funnel optimisation
3. Website & Conversion Infrastructure
- Website design & development
- SEO-driven content for all pages
- Lead capture form integration
- Google Business Profile setup & optimisation
- Suspended profile recovery
- Basic analytics & tracking setup (GA4, Meta Pixel)
- Website maintenance & monthly SEO upkeep
4. Creatives
- Ad creative production — static, carousel, video, reels
- Platform-optimised sizing & formatting
- Community Management
- Copywriting & caption writing for all formats
- Thumbnail design for video content
- Brand-consistent visual direction
5. Brand Strategy
- Brand positioning & narrative development
- Naming & nomenclature system
- Messaging framework — tone, voice, key lines
- Visual identity direction — logo, colour, typography
- Brand guidelines document
- Sub-brand & endorsement system (for multi-vertical businesses)
6. Social Media Management
- Monthly content calendar
- Content ideation & creative direction
- Post design, copywriting & captioning
- Scheduling & publishing across platforms
- Story management & platform activity
- Community management & engagement
Pipeline to Powerhouse
THE COUNTERPLAY SYSTEM
Growth is rarely the result of a single tactic. It comes from a sequence of well-structured moves.
01
0-2 MONTHS
Opening Moves
Building Momentum
Every strong game begins with control. Our first move? Build your pipeline.
- Set up high-conversion ad systems
- Identify ideal customer profiles
- Build predictable lead flow
- Optimise acquisition cost
02
2-4 MONTHS
Strengthing the Position
Midgame Mastery
Now that attention is coming in, the board starts getting crowded.
- Messaging refinement
- Creative direction
- Content systems
- Conversion optimisation
03
4-8 MONTHS
Checkmate the Market
Endgame Dominance
Once your systems are stable and your brand is sharp, it’s time to stop playing defence.
- Category domination
- Authority positioning
- Competitive conquest campaigns
- Scaling profitable channels
WHAT OUR CLIENTS SAY
Trusted by Ambitious Businesses
Counterplay got our marketing strategy and execution streamlined within weeks. They have clear fundamentals, sharp focus and a strong design sense to help you achieve your business goals. Definitely recommend them.
Priti Rani
Co- Founder, Sparsh
Counterplay and Shivangi have been invaluable partners in launching our new FMCG category in India. They consistently go above and beyond, bringing thoughtful, consumer-first guidance and the confidence to challenge assumptions when they believe a different direction is right. Shivangi combines strong strategic thinking, user-centric design, and deep marketing expertise, with an exceptional attention to detail that has played a key role in shaping a stronger and more effective brand launch.
Gaurav Aggarwal
Co-Founder, Komeys
Counterplay has consistently delivered creative designs and effective marketing solutions that align perfectly with our brand vision. Their professionalism, attention to detail, and timely execution have made them a reliable partner for our business growth.
Reeti Choudhury
Founder, DVAIM
READY TO GROW?
Let’s Build Your
Next Winning Move.
Partner with Counterplay and let’s create strategies that drive real growth and long-term business impact.