An architect by education and MBA from Symbiosis, Pune, Shivangi has spent years across Mumbai, Pune, and Hyderabad understanding what it truly takes for businesses to grow. Having worked with large brands, she knows what small and mid-scale businesses are up against.

Counterplay was built around one core belief: real marketing is a long game. Overnight success is a myth; consistent, revenue-first thinking is what actually moves businesses forward. Counterplay exists for founders who are in it for the long run.