COUNTER PLAY
Strategic marketing growth consultation for businesses that want to play the long game
More Than Marketers.
We’re Your Growth Partners.
Counterplay is a strategic marketing consultancy built for brands that play the long game — where revenue is the goal and consistency is the strategy
Revenue first, always
Every campaign, every creative, every decision is measured against one question: does this grow the business?
Strategy before execution
We don't run ads before we understand the market, the audience, and what actually needs to happen for you to win
Long-term thinking
We build marketing systems, not one-off campaigns — because real growth is compounding, not a spike
Honest over impressive
We'd rather set the right expectations and deliver than overpromise and disappear
OUR SERVICES
Business Growth
What everything protects and drives.
The centre of every strategy. All other pieces exist to protect and advance this goal.
Boards We've Played On
TRUSTED BY LEADERS
TRUSTED BY LEADERS
Ed-tech
Ed-tech
Real Estate
Apparel & Fashion
Apparel & Fashion
Architecture & Interior Services
F&B
Hospitality
Lifestyle
Apparel & Fashion
Architecture & Interior Services
Architecture & Interior Services
WHAT OUR CLIENTS SAY
Trusted by Ambitious Businesses
Counterplay got our marketing strategy and execution streamlined within weeks. They have clear fundamentals, sharp focus and a strong design sense to help you achieve your business goals. Definitely recommend them.
Priti Rani
Co- Founder, Sparsh
Counterplay and Shivangi have been invaluable partners in launching our new FMCG category in India. They consistently go above and beyond, bringing thoughtful, consumer-first guidance and the confidence to challenge assumptions when they believe a different direction is right. Shivangi combines strong strategic thinking, user-centric design, and deep marketing expertise, with an exceptional attention to detail that has played a key role in shaping a stronger and more effective brand launch.
Gaurav Aggarwal
Co-Founder, Komeys
Counterplay has consistently delivered creative designs and effective marketing solutions that align perfectly with our brand vision. Their professionalism, attention to detail, and timely execution have made them a reliable partner for our business growth.
Reeti Choudhury
Founder, DVIAM
Working with Shivangi has been one of the best decisions for our marketing function. As a niche luxury wellbeing brand, we needed someone who could truly understand our category rather than apply generic performance marketing strategies.
Shivangi took the time to understand our business, experimented with different approaches, and built a performance marketing framework that delivered measurable results. Despite the challenges of marketing a specialised wellness brand, she consistently met the KPIs she committed to and remained proactive in optimising campaigns.
Her strategic mindset, accountability, & deep understanding of performance marketing make her a valuable partner for any organisation looking for sustainable growth. I highly recommend her expertise.
Contact Information
Madhapur, Hyderabad, India
+91 81421 00575
hello@counterplay.in
Monday – Friday
9:00 AM – 6:00 PM IST
Let’s Start a Conversation